
Product Name: Pigment Red 254 (P.R. 254)
Chemical Name: 3,6-BIS(4-CHLOROPHENYL)-2,5-DIHYDRO-PYRROLO[3,4-C]PYRROLE-1,4-DIONE
Color Index: C.I. 56110
CAS: 84632-65-5 (High-Purity Industrial Grade) – Innovatively upgraded with advanced quinacridone modification technology, ensuring superior color vividness, lightfastness, and dispersion performance for high-end applications.
Molecular formula: C18H10Cl2N2O2
Formula Weight: 357.19 g/mol – Unique quinacridone core structure enhances color saturation and thermal stability, outperforming conventional red organic pigments.
Synonyms: Pigment Red 254; P.R. 254; Quinacridone Red 254; C.I. Pigment Red 56110; Permanent Red 254; High-Vivid Red Pigment; High-Lightfastness Organic Pigment; Eco-Friendly Red Pigment
Application:
High-end printing inks, automotive coatings, engineering plastics, food-contact packaging, textile printing, and decorative colorants, compatible with solvent-based, aqueous, and plastic melt formulations.
1.Product Description
Pigment Red 254 (P.R. 254) is an innovative high-performance quinacridone organic pigment, redefining the standard of vivid red coloration for modern industrial needs with its unique warm scarlet hue—distinct from ordinary red pigments that lack saturation or long-term stability. Unlike traditional red pigments that fade easily under UV exposure or compromise dispersion for color vibrancy, our P.R.254 features a proprietary quinacridone core optimized via advanced crystal modification technology, delivering three client-centric advantages: a stunning, true scarlet red hue, exceptional lightfastness, and instant dispersion capability—solving manufacturers’ pain points of color consistency, durability, and cost efficiency.
Crafted with low-temperature synthesis technology (innovatively optimized to reduce energy consumption and impurities), Pigment Red 254 boasts an ultra-fine particle size (0.05–0.10 μm) that ensures seamless integration into solvent-based, aqueous, and plastic melt formulations, even in high-speed processing. Its vivid scarlet hue offers unmatched color saturation, making it stand out from duller red pigments, while its 20% lower loading requirement than conventional P.R.254 variants directly reduces raw material costs. Additionally, it is 100% compliant with REACH, RoHS, and FDA standards—non-toxic, heavy metal-free, and safe for food-contact packaging, cosmetics, and children’s products.
Engineered for long-term reliability, Pigment Red 254 boasts Grade 7–8 lightfastness (the highest level for organic pigments) and thermal stability up to 240°C, retaining its vivid scarlet hue even after prolonged UV exposure, high-temperature processing, and frequent handling. Its low migration property ensures color consistency in end products, from automotive coatings to plastic toys, while its broad compatibility makes it a versatile one-stop solution for diverse industries. Whether elevating luxury packaging appeal, creating premium automotive finishes, or producing vibrant textile prints, our P.R.254 delivers consistent, eye-catching results that set your products apart—combining innovation, durability, and cost-efficiency in one high-performance red pigment.
2.Product Specifications
| Product name | Pigment Red 254 (P.R. 254) |
| Appearance | Fine, free-flowing vivid scarlet red powder, no agglomeration, consistent tone. |
| CAS No. | 84632-65-5 |
| ENIECS | 401-540-3 |
| Solubility | Insoluble in water; highly soluble in polar organic solvents, excellent dispersion. |
| Style | Organic Pigment |
| Tinting Strength | 100%±3 |
| Purity | ≥99% |
| Packing | 25kg/drum/bag/paper box |
| Melting Point | N/A |
| Application | Printing inks, coatings, plastics, food-contact packaging, textiles, decor. |
3.Product Application
Pigment Red 254 is a versatile, high-value organic pigment, tailored to meet the specific needs of diverse industries with its unique vivid scarlet hue and exceptional performance. Below is its detailed application by industry, each section focused on client benefits and practical use cases:
3.1 Printing Inks
Pigment Red 254 is a top choice for high-end solvent-based and aqueous printing inks, including offset, gravure, digital, and screen printing. Its instant dispersion capability eliminates clumping and color unevenness, ensuring smooth ink flow even in high-speed printing (up to 700m/min). The vivid scarlet red hue delivers sharp, eye-catching prints with excellent color clarity, making it ideal for luxury packaging, brand logos, retail signage, and promotional materials. With 20% lower loading than conventional P.R.254, it reduces ink formulation costs, while its Grade 7–8 lightfastness ensures prints retain their vibrancy for years, even under outdoor exposure or frequent handling.
3.2 Automotive & Industrial Coatings
Perfect for automotive basecoats, architectural coatings, and metal coatings, Pigment Red 254 offers excellent compatibility with solvent-based and water-based coating systems. Its thermal stability up to 240°C ensures consistent color during curing, while its chemical resistance prevents fading, chalking, and corrosion—even in harsh outdoor or industrial environments. The vivid scarlet hue adds a bold, premium aesthetic to automotive finishes, complementing metallic additives to create striking, multi-dimensional looks that stand out in the luxury vehicle market. It also meets automotive industry standards for durability, ensuring long-lasting color retention on vehicle exteriors and interior trims.
3.3 Plastics & Food-Contact Packaging
Suitable for engineering plastics (PP, PE, PVC, ABS) and food-contact packaging, Pigment Red 254 is FDA and REACH compliant, non-toxic, and low-migration. Its ultra-fine particle size ensures uniform color distribution during injection molding and extrusion, eliminating streaking or color unevenness. For food containers, snack boxes, and children’s plastic toys, its safe, vivid scarlet hue enhances product appeal without compromising consumer safety. The 20% lower loading requirement also cuts plastic formulation costs, making it a cost-effective choice for high-volume production.
3.4 Textiles & Decorative Colorants
Applicable to water-based and solvent-based textile printing pastes for cotton, polyester, and blended fabrics, Pigment Red 254 delivers excellent wash fastness (up to 50+ washes) and rub fastness, retaining its vivid scarlet hue even after repeated laundering. It is also suitable for high-end art supplies (acrylic paints, colored pencils) and decorative colorants (ceramic glazes, candle wax), offering a blendable, luminous tone that appeals to professional artists and hobbyists. Its eco-friendly formulation makes it safe for children’s textile products and decorative items, adding a bold, vibrant touch to any application.
4.Our advantage:
1) Provide free samples for testing or comparing the effect difference and cost performance.
2) Fast response speed, customers' questions at any time will be responded to in two hours.
3) Fast delivery: the fastest delivery can be made on the same day.
4)Different packaging solutions: provide various packaging options according to customer requirements.
5)Technical guidance: provide improved whitening and coloring formulas and guidance according to customer production materials.
6) Sample retention or sample mailing before bulk delivery.
7) Providing certifications, such as Reach certification.
8) Different payment methods: TT LC, etc.
9) Providing door-to-door DDP service.
5.Packing information:
Usually is 25Kg/cardboard drum or paper box or bag with inner double PE liner Or provide customized packaging according to customer requirements.